Leroy Merlin

leroymerlin.ru
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Client

Leroy Merlin is an international retailer offering a wide range of products for building, home improvement, decoration and gardening.

  • 325 stores worldwide
  • 90 years of success in the market
  • 68,200 employees (in 2014)
  • 1st place among the European and 3rd place among the world DIY (do it yourself) retailers in terms of sales volume
  • 11 million visitors of the online store per month
  • 16 private labels in DIY sector

Task

Large-scale relaunch of the online store, and the website usability improvement based on the customers’ interests and needs.

Analytics and engineering

Together with our friends from Media5 company, we won a tender to develop the design and implement the technical part of the project.

The team of the client and Media5 carried out a complex of works with the client’s focus groups, conducted the UX research, developed the information structure of the online store, and created prototypes of the internal pages.

Greensight’s team performed the code audit, and conducted A/B testing. In addition, we conducted the Western best practices research in the DIY market.
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Design

Leroy Merlin online store got a new look. Media5’s team developed visual design, while the front-end development and integration were carried out by Greensight.
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Product Catalog and Product Card

There are 3 types of the catalog display a customer can use depending on his tasks.

A product card displays all product attributes, reviews, and a list of services available at the store.
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Product Comparison and Shopping lists

Chosen products are convenient to compare and then save in a separate shopping list, which is easy to issue for purchase or print and take with you to the store.
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Contacts

A map and prompts on the store page help the customer to find the way to the nearest Leroy Merlin hypermarket.
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Articles and Advices

Useful articles and video lessons help to choose the right material and do anything yourself.
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Outcome

Due to the content optimization, the conversion rate on the new website increased by 30%. At present Greensight continues to develop the online store in the format of 24/7 support.

70+ UI prototypes
100+ mockups
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Result

Silver in Runet Rating, Online Stores nomination
Steady operation of the system at high loads
Increased website loading speed
Increase in conversion of visits into purchases by more than 30%
Significant increase in the number of orders
Increased number of items per order

Client's review

The result of the team work on the project was not only satisfaction and positive feedback from the customers, but also the qualitative growth of all key indicators.

Recommend letter

Team

Analytics
Vladimir Loskutov Sergey Melikhov
Management
Anna Shchetina Pavel Sitkin Anna Sherbakova Dmitry Bondar Elena Skachkova Ksenia Inshakova Natalia Mukhamadieva Roman Novikov
Front-end
Maria Izvekova Anastasia Simonova Dmitry Kitsenko Anton Dolgov Kirill Belobeev Anastasia Kulagina Vladislav Golubev
Back-end
Ilya Nekrasov Oleg Nikolaev Sergey Isaev Aleksandr Nesterov Andrey Kapitanov Aleksandr Kaznacheev Sergey Zarnitsky Vadim Leontiev Vladimir Maslov Aleksandr Smirnov
Testing
Anna Nekrasova
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