Leroy Merlin is an international retailer offering a wide range of products for building, home improvement, decoration and gardening.
- 325 stores worldwide
- 90 years of success in the market
- 68,200 employees (in 2014)
- 1st place among the European and 3rd place among the world DIY (do it yourself) retailers in terms of sales volume
- 11 million visitors of the online store per month
- 16 private labels in DIY sector
Large-scale relaunch of the online store, and the website usability improvement based on the customers’ interests and needs.
Analytics and engineering
The team of the client and Media5 carried out a complex of works with the client’s focus groups, conducted the UX research, developed the information structure of the online store, and created prototypes of the internal pages.
Greensight’s team performed the code audit, and conducted A/B testing. In addition, we conducted the Western best practices research in the DIY market.
Product Catalog and Product Card
A product card displays all product attributes, reviews, and a list of services available at the store.
Product Comparison and Shopping lists
Articles and Advices
70+ UI prototypes
- Silver in Runet Rating, Online Stores nomination
- Steady operation of the system at high loads
- Increased website loading speed
- Increase in conversion of visits into purchases by more than 30%
- Significant increase in the number of orders
- Increased number of items per order
The result of the team work on the project was not only satisfaction and positive feedback from the customers, but also the qualitative growth of all key indicators.Recommend letter
- Vladimir Loskutov Sergey Melikhov
- Anna Shchetina Pavel Sitkin Anna Sherbakova Dmitry Bondar Elena Skachkova Ksenia Inshakova Natalia Mukhamadieva Roman Novikov
- Maria Izvekova Anastasia Simonova Dmitry Kitsenko Anton Dolgov Kirill Belobeev Anastasia Kulagina Vladislav Golubev
- Ilya Nekrasov Oleg Nikolaev Sergey Isaev Aleksandr Nesterov Andrey Kapitanov Aleksandr Kaznacheev Sergey Zarnitsky Vadim Leontiev Vladimir Maslov Aleksandr Smirnov
- Anna Nekrasova