New Balance

newbalance.ru
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Client

JamilCo Group of Companies is one of the largest Russian distributors of the world's leading casual clothing brands.

  • Own retail chain present in the biggest cities in Russia
  • 20+ years of experience in the fashion market
  • Own multibrand trademark CYAN

Task

Build an online store of the legendary brand and ensure increased sales throughout Russia.

Process

It was necessary to convey the spirit of the American brand in full, while not forgetting about some features of the Russian market.
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Key UI elements

We worked out every element of the site in detail.
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Result

Build an online store of the legendary brand and ensure increased sales throughout Russia.
4% of the retail turnover in the first month
7% of the retail turnover in the second month
80% of orders are from regions where there are no New Balance outlets.

Client's review

New Balance is one of the most popular and hot brands for modern youth. For us, as a representative of the brand in Russia and Kazakhstan, it was very important to build an online store that fully conveys the spirit of the brand, on the one hand, and is tailored to the peculiarities of our e-commerce market, on the other hand. Besides, it was important to support the existing retail chain New Balance and ensure smooth operation in times of high loads, at the same time. I am pleased with the chosen 1C-Bitrix solution, and the extensive work Greensight carried out in a short time. Integration with fulfillment, inventory management, CRM, an offline retail channel – this is only a partial list of the tasks accomplished.

Recommend letter

Team

Art-director
Mikhail Chirva
Management
Sergey Sveshnikov
Design
Nadezhda Kandela Aleksandr Kiryanov
Front-end
Anastasia Simonova Anton Samoilov
Back-end
Dinar Mukhametshin Aleksandr Volkov Anton Amelin
Testing
Roman Orlov
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