NLMK

nlmk.shop
company logo

Client

NLMK Group is a leading international manufacturer of high-quality steel products with a vertically integrated business model.

  • 22% of all Russian steel is produced by NLMK
  • 54 thousand people work at the Group's enterprises
  • 7.7 billion turnover in 2016
  • 70 countries import NLMK products

Task

Building an Electronic Trading Platform with ability to place an order or submit a request for the purchase of products.

Home page

Easy access to catalog sections through informative banners, applications and category menus.
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Product Catalog

Easy-to-view information on product categories with ability to go to category pages.
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Category page

On the category page, the customer gets the detailed information on the products of the selected category, areas of application, certification and other useful information.
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Assortment

A user-friendly filtering tool for quick product search; an option to see product availability in warehouses filtered as per region; recalculation of quantity in units in case of entering quantities in tons. An ability to place an order or submit a request for products.
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Customer account

In his account, the customer can track his order from its placement to delivery/pickup. The customer can view his order history, receive feedback from the manager, as well as download files uploaded by the manager.
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Orders management on the site

At the order management panel, the manager can process orders and requests from his customers, assign a vehicle to an order, download invoices and closing documents for an order, send messages to his customers.
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Interaction

1. When placing an order, the customer chooses the desired date and time of delivery.
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2. The manager assigns a vehicle to the selected time/date or suggests another date.
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3. The customer either confirms or rejects the appointed date.
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Price indication

It enables the customer to quickly understand the current price level and calculate its change for a certain period.
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Contacts

This section contains contacts of all departments, warehouses in the regions and a contact form.
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Usability testing

Clickable prototypes were specifically developed in accordance with 4 scenarios.

Scenario 1:
Order placement with delivery.
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Scenario 2:
Order placement with pickup.
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Scenario 3:
Order placement with delivery and a discount inquiry.
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Scenario 4:
Request submission.
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User Interface elements

 
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Adaptive design

Spacious design of the site makes it easy to get acquainted with the products and place a large order even through a mobile phone.
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Result

The project was implemented in record time with high quality development and testing; it was launched in 2 phases:
Phase 1 – launch of a full-fledged showcase site.
Phase 2 – added functionality of placing an order and creating a user account for a customer as well as a manager.

Team

Art-director
Mikhail Chirva
Design director
Sergey Melikhov
Management
Pavel Sitkin Kirill Malyshev Ksenia Inshakova Elena Skachkova Yana Kalabukhova
Design
Nadezhda Kandela Alyona Filyukhina Anastasia Epishina Aleksandr Kiryanov Vitaly Tsygankov
Front-end
Anastasia Simonova Dmitry Kitsenko Anton Dolgov Maria Izvekova Aleksandr Karpenko Kirill Belobeev
Back-end
Nataliya Golubkova Vadim Leontyev Evgeny Bereza Sergey Kuchin Ilya Nekrasov Andrey Kapitanov
Testing
Anna Nekrasova
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