Client

Royal Canin is a manufacturer of everyday complete pet food and tailored nutrition for cats and dogs.

  • 45 years of development and production of the highest quality pet food
  • 200+ food items for dogs and cats
  • 12 production facilities worldwide

Task

Creation of new design and SEO promotion.

Design

The new design was developed to be modern and universal, to fit easily the style of Royal Canin partner sites.
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Home page

The design of the home page is based on neutral black and white colors and on the company’s identity color.
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Range of foods

The structure of the page about foods for certain pet types, of different age and breed, was worked out taking into account all the main criteria by which customers select food for their pets.
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Shop-in-shop

Our company created the design for product cards and catalog sections according to the “shop-in-shop” program for partners selling Royal Canin products.
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Product catalog

The structure of the page about foods for certain pet types, of different age and breed, was worked out taking into account all the main criteria by which customers select food for their pets.
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Product card

On this page we arranged the whole description of a product into several sections.
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Presentations

For each type of food, we developed a separate presentation in the new design.
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Animation

For each presentation of cat foods, we created a small video with animated package rotation and the key information displayed.
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Iconography

Graphic elements, icons in particular, help users to catch and remember information received more quickly.
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Result

We created the universal design products for presenting and advertising Royal Canin products on partner sites.
The design was created under the “shop-in-shop” program for the client’s partners.
It was the work with one of the largest world manufacturers in their field.
The page structure provides as smart product selection as possible.

Team

Art-director
Mikhail Chirva
Management
Ksenia Inshakova Anna Bazaeva
Design
Aleksandr Kiryanov Nadezhda Kandela Alena Filyukhina Andrey Nasonov Elina Tsarevskaya
Front-end
Anastasia Kulagina
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