Sportmaster

sportmaster.ru
company logo

Client

Sportmaster is the absolute leader among sporting goods stores in the Russian market.

  • 20 years of success
  • 350+ stores
  • 11,000+ employees
  • Top-10 global retailer in the sport & outdoor market

Task

Creating a new website for the largest sporting goods store in Russia.

Concept

We started with the concept on the example of a home page and a product card to participate in tender.
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Design

Winning the contract, we got a lot of interesting work in record time. Throughout this project we designed and developed a huge number of pages. 20+ unique mockups were created in 1.5 months.
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Evolution and support

We help to improve and develop the website; the user interface of the online store is continuously evolved.
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During the time of working with Sportmaster, a huge number of promotions and special offers were designed.
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We designed the company’s business pages in social media.
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Regional sites.
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Alongside with Sportmaster website, we developed several websites for the company’s partners.
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Printed Products

A big company has big needs. Here are a few posters from the whole variety made.
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Vehicle branding

The vehicles we branded filled the streets of the city.
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Dynamic UI elements
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Result

Quick launch
The development and integration of the layouts was carried out in parallel with visual design development for internal pages, so we managed to reduce the launch time.
Usability audit
All the prototypes passed the audit in the largest usability laboratory – UsabilityLab.
Doubled conversion rate
Increase and growth of conversion rate just in a month after the site relaunch.
Author’s supervision
After completion of the project, we continue to monitor the quality of new ideas implementation within our design concept.

Client's review

In the process of cooperation, Greensight LLC has established itself as a reliable contractor. Employees of the company demonstrate high professional standards, perform tasks quickly and meet deadlines, making every effort to ensure services of the highest quality.

Recommend letter

Team

Art-director
Sergey Melikhov
Management
Svetlana Chistyakova Anna Schetina
Design
Sergey Melikhov Ekaterina Pavlova Sergey Sokolov Vladimir Loskutov Shavkat Sharipov Ekaterina Kamenskaya Nadezhda Roerich Aleksey Kurlaev
Front-end
Vladimir Loskutov Andrey Nelyubin Olga Likhacheva
Back-end
Dmitry Nikiforov Ilya Nekrasov Anton Amelin Vlad Bogomaz
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